A data-driven look at how shoppers behaved across the Rank Really High network during 420 weekend. It provides data on search trends, traffic sources, on-site behavior, device patterns, and category shifts, all benchmarked against a typical weekend in March.
Anonymized network data from March and April 2026.
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Sessions on 420 weekend grew 86%. New visitors grew 140%.
A look at how shoppers actually behaved across the Rank Really High network on the biggest cannabis weekend of the year.
Most dispensary operators close out 420 weekend looking at one metric: total sales. If revenue’s up, the weekend goes in the win column.
But sales is just the outcome. The story underneath, when traffic started arriving, where it came from, what shoppers searched for, how they moved through the site, is where the real takeaways live. And it’s the part most operators don’t have visibility into.
We built this report to share that view. Anonymized data from across the Rank Really High network, compared against a baseline weekend in March, structured so any dispensary operator can use it to understand how the industry actually behaved during 420 weekend, and apply it to the rest of the year’s retail moments.
Demand showed up a week before 420 and disappeared 48 hours after. Here's what shoppers were searching for.
Network audience size more than doubled. We break down where it came from and how it engaged.
Direct overtook organic search as the top traffic source on 420. Email and SMS drove the highest revenue growth per session.
Sessions landing on /specials grew 73%. New users via /specials more than doubled.
Desktop drove most of the browsing. Mobile drove most of the purchases. Here's what that means for site optimization.
Flower kept its top spot, but concentrates and edibles saw the biggest growth in browsing and cart activity.
The patterns in this report are network-wide averages. Every dispensary’s actual data tells a more specific story. If you’d like to see what your own 420 weekend looked like, and where the opportunities are heading into the next holiday, we offer a free website audit.
No. The report is built from anonymized, aggregated data across the Rank Really High network. It reflects industry patterns, not any individual dispensary’s results.
The 420 weekend data covers April 17–20, 2026. The baseline comparison weekend is March 13–16, 2026.
Yes. The full report is free to download. We ask for a name and email so we can send the file and add you to our monthly High Score newsletter, which covers cannabis e-commerce strategy and digital marketing.
Those reports often cover sales data from POS systems. This report focuses on website behavior: traffic, search, on-site activity, device patterns, and the customer journey before and during the purchase. They’re complementary, not competitive.
No. The report is free for anyone who runs or works with a cannabis dispensary.
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