What’s Happening to Dutchie Plus
Dutchie recently has stated that they will discontinue support for Dutchie Plus at the end of 2026. While this gives dispensaries some time, it also signals that Dutchie Plus will eventually be sunset, meaning dispensaries will need to plan for what comes next.
What This Means for Dutchie Plus Users
If your dispensary is currently on Dutchie Plus, you’ll eventually need to:
• At some point, you’ll need to move to Dutchie Pro or
• Transition to another e-commerce and/or POS solution that better supports your long-term goals.
This doesn’t mean you need to act immediately, but it does mean you should start thinking ahead. The end of support for Dutchie Plus could come sooner than expected, and being proactive ensures you’re not forced into a rushed decision later.
The good news: you still have time to evaluate your options, weigh the trade-offs, and choose the path that best fits your dispensary’s growth strategy.
How Dispensaries Should Prepare
E-commerce is the backbone of your digital presence. It sets the tone for how they experience your brand before they ever set foot in your store.
That’s why, while deciding what’s next for your dispensary, it’s important to think through not just which platform you’ll use, but how it will impact your long-term growth. Here are some of the key areas to evaluate:
• SEO impact: Will this solution allow your store to keep showing up in local searches? Can you optimize individual product and category pages so customers can actually find them?
• Customer experience: Will shoppers have a seamless, intuitive path from browsing to checkout? Does the menu feel like part of your website, or a disconnected add-on?
• Flexibility: Can you tailor the site to your brand and business needs? Can you make changes when you need to? Can you adjust your tech stack as your business grows or as your needs evolve?
• Data ownership: Will you have full access to customer insights and sales data, or will that information be limited or siloed?
• Page performance: How quickly will your site load? Will slow page speeds turn away customers before they even see your products?
Thinking through these questions and deciding which factors matter most to your dispensary will put you in the best position to make an informed decision about your next e-commerce solution.
What Dutchie Pro Offers
Dutchie Pro introduces:
• All-in-one platform: Payments, loyalty, marketing, and personalization in one place.
• AI-powered personalization: Product recommendations, social proof, and engagement tools.
• Loyalty integration: Rewards and promotions built into the shopping experience.
What You’ll Be Missing Out On
Some businesses will prefer the simplicity of an all-in-one solution like Dutchie Pro. But making the move does come with trade-offs that can affect how your dispensary grows online. Here are some of the most important ones to consider:
• Loss of native e-commerce: In most industries, products live across every page, from the homepage to blogs, with quick add-to-cart options. Instead of being woven into your site, they’re locked inside a menu, separate from your content and brand experience.
• Managing two sites: Many dispensaries end up needing a separate website for content and branding alongside their menu. That means twice the upkeep.
• SEO and data risks: Even with added SEO tools, you’re still limited in how much control you have. Without true native e-commerce, you’ll miss opportunities to fully optimize product pages and own your customer data.
Only you know what’s right for your dispensary and what matters most for the long-term growth of your online store. Taking the time to understand your options, weigh the trade-offs, and gather the right information will put you in the best position to move forward with confidence.
RRH and Native Ecommerce
For dispensaries that want to maintain native e-commerce while also optimizing for SEO, speed, and flexibility with their site and tech stack, Rank Really High offers a proven alternative. Our platform is built for dispensaries that want more than a plug-in solution; it’s designed to help you grow your online revenue with flexibility, speed, and control.
Rank Really High will continue to offer and deliver Native Ecommerce Experiences. We currently support several solutions that can connect directly to your Dutchie POS and allow you to keep your POS while continuing to benefit from a custom, native ecommerce platform. We will be announcing several more platform extensions in the coming weeks.
Curious about what taking control over your online store looks like? Book a demo to learn about your options.