710 might not be as big as 420 but don’t underestimate it. 7/10 Dab Day marketing is a critical moment for dispensaries looking to drive ecommerce traffic, showcase concentrates, and boost revenue mid-summer. Last year, cannabis shoppers showed up ready to dab and grab more than just wax. The data proves it, and if your site’s not ready, you’re going to miss the heat.
Here’s what happened last year, and how to prep your site this week.
What Happened on 710 Last Year?
When we compared performance data from Wednesday, July 10, 2024 (aka 710 Dab Day) to the following Wednesday, one thing was clear: shoppers showed up ready to buy.
Website engagement saw strong increases:
• Active users increased by 10.8%
• New users jumped by 7.1%
• Average engagement time rose by 2.2%
And they were finding you:
• Organic search sessions increased by 22.7%
• Referral traffic spiked 17.8%
• Specials page viewers rose 21.6%
Concentrate Performance Was Off the Charts
There’s no denying the star of the show. If you’re building a 7/10 Dab Day marketing campaign, it better revolve around concentrates.
• Active users on concentrate product pages increased by 65%
• Concentrate revenue surged by 645%
That’s not a typo. Revenue from concentrates grew more than six times compared to the following week.
But It Wasn’t Just Concentrates Driving Revenue
While concentrates led the pack, the halo effect was real. Shoppers didn’t stop at wax.
• Flower revenue was up 64%
• Pre-rolls climbed 56%
• Vaporizers increased by 33%
That means shoppers were adding more than just rosin to their carts. They were stocking up across the board. 7/10 Dab Day marketing doesn’t just boost one category; it can increase revenue across your entire product mix when done right.
3 Quick Ways to Improve Your 7/10 Dab Day Marketing Strategy
Even if you haven’t started your 7/10 Dab Day marketing plan, a few high-impact website updates can make a big difference. Here’s what you can do this week to get ready:
1. Put Concentrates Front and Center
Your homepage is your biggest merchandising opportunity. Use banners, homepage blocks, and featured categories to highlight concentrates directly, not buried two clicks deep in the menu.
• Swap in “710 Dab Day” specific artwork or callouts
• Use anchor links to drive directly to the concentrates section
• Create a quick “Best Dabs for 710” featured product carousel
If shoppers can’t see it in under 3 seconds, they’re probably bouncing.
2. Use Real Keywords in Your Deal Titles
One of the biggest wins from last year’s 7/10 Dab Day marketing efforts came from organic search, which jumped 22.7%. But people don’t search for “July Specials.” They search for “710 Deals” and “Dab Day Specials.”
• Rename your specials with keywords in mind
• Update product tags and titles with words like “concentrate,” “wax,” “live resin,” or “710”
• Use language your shoppers are using
3. Promote Specials Beyond the Menu
Your menu’s deals page is not enough. Specials should be seen before a customer opens the menu.
• Add a promo bar banner or Pop-Up
• Feature deals in sections on your home page or hero banners
• Link to your specials in email or SMS blasts
Last year’s 21.6% lift in Specials page viewers proves people are looking. Help them find it faster.
If you’re a Rank client, you can:
• Add a 7/10 custom section directly to your homepage
• Easily update your banner or add a homepage pop-up
• Generate SEO-friendly special pages automatically
Reach out to your digital strategist for more info.
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