If there’s one thing big retail has mastered, it’s increasing cart size. The way they’re doing it? Through seasonality, specials, and by constantly updating their websites.
Cannabis Retail owners might think they don’t have the same options for their dispensary marketing, but that’s where they’re wrong. By looking at your data and making strategic, seasonal changes, your dispensary website can become a selling machine.
When your homepage features rotating specials, timely promotions, or fresh products, you give customers a reason to come back. You remind regulars to try something different. You help new shoppers feel confident exploring your menu. And you set the expectation that there’s always something worth checking out at your dispensary.
But here’s the challenge: most dispensaries don’t have the ability or knowledge to make those updates. Without the right tools and knowledge, bringing your dispensary marketing to life on your website can feel like a heavy lift.
Why Seasonal Updates Matter
Keeping your website current isn’t just a “nice-to-have.” It directly impacts how customers shop:
• Drives Engagement: Shoppers are more likely to explore your site when they see something fresh.
• Boosts Add-to-Cart Behavior: Rotating homepage features can remind people of products they wouldn’t have searched for on their own.
• Creates Urgency: Time-sensitive specials (“Only this weekend”) encourage action before the deal disappears.
• Encourages Sharing: Eye-catching promotions or seasonal ideas give customers something to pass along to friends.
The Opportunity in Q4
The last quarter of the year is packed with moments that can be leveraged for both engagement and revenue. Dispensary marketing plans that plan ahead and keep their homepage fresh will win more sales. Think about:
• Halloween (October 31)
• Green Wednesday (November 26, 2025)
• Thanksgiving (November 27)
• Black Friday (November 28)
• Small Business Saturday (November 29)
• Cyber Monday (December 1)
• Hanukkah (December 14–22)
• Christmas (December 25)
• Kwanzaa (December 26–January 1)
• New Year’s Eve (December 31)
And the results prove it. Rank Really High dispensaries saw a 16% increase in items purchased and a 13% increase in revenue in Q4 compared to the previous quarter. Seasonal updates and merchandising aren’t just about appearances; they drive measurable growth.
Rank Really High Makes It Simple
For most dispensaries, seasonal updates feel out of reach, but they don’t have to be. With Rank Really High’s drag-and-drop tools, you can:
• Update homepage sliders and banners in minutes, not weeks.
• Deploy your dispensary marketing incentives with ease
• Highlight specials, bundles, or trending products without touching code.
• Refresh your homepage as often as you like, keeping it aligned with your in-store experience.
• Test ideas quickly: spotlight new products, move slow-moving inventory, or feature “cozy night in flower” to drive additional sales.
• The flexibility of drag-and-drop gives dispensaries the same merchandising power as big-box retailers, without requiring a developer or complex redesigns.
Ideas for What to Feature This Season
Not sure where to start? Here are a few inspiration points for general campaigns you can run year-round:
• What’s in Season: Showcase fall flavors, seasonal strains, or product pairings perfect for colder weather.
• New & Trending: Highlight fresh arrivals or your most popular products to spark curiosity.
• Upcoming Holiday: Tease upcoming events like Green Wednesday or New Year’s Eve to encourage return visits.
• Inventory Clear-Out: Use data to identify what needs a push and reposition it with fresh seasonal framing.
Use Your Data to Drive Strategy
Seasonal updates aren’t just about looking fresh; they’re about selling smarter. Your data holds the answers to your dispensary marketing:
• Which products are doing well? Feature them more prominently.
• Which items need a push? Build them into a special or bundle.
• What attracts new customers? Highlight those experiences.
• What keeps your loyal customers engaged? Make sure it’s front and center.
Updating your site seasonally gives you a framework to test, learn, and adjust. Every promotion is a chance to engage differently and measure the results.
The seasons are changing, and so are your customers’ expectations. Don’t let your website fall behind. With Rank Really High, seasonal updates don’t take weeks of developer time, they take minutes.
This fall and beyond, use your homepage to highlight what’s new, what’s trending, and what’s coming next. From Halloween to New Year’s Eve, every holiday is an opportunity to engage customers, boost your revenue, and make your dispensary website a true sales engine.