Don’t Get Boxed In
Here’s something most dispensaries don’t realize: your all-in-one dispensary tech-stack might be holding you back.
Sure, it seems convenient when your ecommerce platform comes bundled with a POS, loyalty system, analytics dashboard, payment options, kiosk mode, marketing capabilities, and maybe even some pre-loaded design templates.
But that convenience? It could come at a cost.
If your dispensary tech-stack can’t flex when your business evolves, you’re not just limited, you’re stuck.
What Is an Open Ecosystem (And Why It Matters)
An open ecosystem means your ecommerce platform was built to play well with others. It can integrate with other tools and providers. You can build a tech stack that actually works for your specific business.
You can:
- Pick the best POS for your business
- Choose the loyalty program that has the features you’ll use
- Plug in the tools that help you grow
- Own your data and your flexibility
Every dispensary operates differently. Your technology should reflect that, not fight against it.
The Risks of a Closed System
When everything is bundled into one locked-in solution, you’re at the mercy of whatever priorities your provider has.
- Want to switch POS? Too bad—it’s all tied together.
- Need better analytics? Can’t add that—your platform doesn’t allow outside tracking.
- Trying to monetize your homepage or run branded promos? Nope—closed system.
A closed ecosystem puts your business in a box. Your goals become limited by someone else’s roadmap.
And what happens when you’re all locked in? What’s stopping them from raising your rates? Worst-case scenario? If that provider pivots, gets acquired, or deprioritizes dispensaries (cough, it’s happened), you’re left with no easy out.
How an Open Ecosystem Helps You Grow
When your ecommerce provider plays well with others, you get freedom and that freedom turns into revenue.
- You can connect tools that make each other better.
- You can innovate faster, try new tools, launch new strategies, and explore new partnerships
- You get better data and visibility across all platforms
- You can build a best-in-class stack, not a “meh, it’s all-in-one” dispesarny tech-stack
Want to switch POS? Go for it. Want to try Surfside for monetized ad placements? Easy. Want to add loyalty or a blog or live chat? No need to start from scratch.
That’s what growth looks like.
The Rank Really High Approach: Built to Integrate
We don’t believe in building walled gardens. We believe in building systems that scale with you.
That’s why Rank Ecommerce supports 19+ integrations (and counting). Our platform is made to work with the rest of your dispensary tech-stack, not compete with it.
You pick your POS. You run your loyalty. You add the plugins and partners you want. We’ll make sure it all connects and actually works.
Want to run Surfside ads and track revenue per ad unit? Let’s go.
Using Flowhub but want a custom front-end site and SEO? No problem.
Need analytics that go deeper than your POS dashboard? Plug in GA4!
Rank Really High gives you the freedom to build the tech stack that works best for your store, not ours.
Your Tech Should Work for You. Not Against You
A closed ecosystem might seem easier at first but long term, it almost always gets in the way.
Your ecommerce provider should be a partner, not a bottleneck. They should welcome integrations, not block them. They should help you grow, not lock you into a corner.
So if your current stack is starting to feel like a trap, it might be time to upgrade.
Because when your provider plays well with others, you win.
Learn more about our partners and integrations.
