Green Wednesday week is nearly here, and if your homepage isn’t already prepped, it’s time to check your setup. This is one of the biggest online shopping moments of the season for cannabis retail, and your homepage is where first impressions and conversions happen.
Your homepage isn’t just a design element. It’s your storefront, your sales floor, and your brand identity all rolled into one. The goal? Make it unmistakably clear that your store is ready for the holiday rush.
Make It Obvious You’re Running Specials
Your homepage should immediately tell visitors they’ve arrived at a sale. This starts with your hero banner, the most valuable real estate on your site.
Feature your top Green Wednesday promotion front and center with a clear, clickable call-to-action like “Shop the Deals” or “View Specials.” A themed banner not only drives attention but also creates a sense of urgency. Even subtle color changes or Green Wednesday graphics can give your site a fresh, seasonal energy.
If you haven’t already, highlight your specials near the top of the homepage, whether through a carousel or a featured collection grid. Each deal should link directly to a shoppable page with descriptive, search-friendly titles like “Green Wednesday Edible Deals” or “Top Cannabis Gifts Under $50.” Those SEO-friendly names help your products show up when shoppers search online for deals near them.
Make Navigation Effortless
Your homepage should help customers find what they want without scrolling or guessing. During the holidays, update your site navigation to include a direct link to “Green Wednesday Deals” or “Shop the Specials.”
Add quick-access buttons for your top categories, Flower, Vapes, Edibles, Concentrates, and make sure they’re visible above the fold. The fewer clicks it takes to find your deals, the better your conversion rate will be.
Merchandise Like a Retail Pro
Think of your homepage as your digital endcap. Curate what customers see first, and make sure it tells a story.
Feature sections like:
• Top Sellers: Shows customers what’s trending and builds trust.
• Staff Picks or Gift Ideas: Adds personality and creates a human connection.
• Bundles or Spend-and-Save Offers: Increases basket size and makes deals feel special.
Strategic product placement doesn’t just move inventory; it helps customers make decisions faster and boosts your average order value.
Include Practical Details
Your homepage isn’t just about products. It’s also where customers look for key information.
Add your holiday hours front and center and confirm your Google Business Profile matches. Include pickup and delivery info, especially if you expect heavier order volume, and consider adding a banner that says “Order early for the fastest pickup.” Small touches like this help set expectations and prevent frustration.
Capture Loyalty and Future Engagement
Your homepage isn’t only about this week’s sales, it’s about building future loyalty.
If you’re running a double-points promotion or offering loyalty exclusives, promote that right on the homepage. Add a signup section for email or SMS to catch new visitors who came through search. If you’re running post-holiday retargeting ads, make sure your homepage visuals align with that campaign for a seamless customer experience.
Prioritize Performance and Mobile Experience
Most cannabis ecommerce traffic happens on mobile, so performance matters more than ever.
Run a quick check to make sure your homepage loads quickly, your visuals are optimized for mobile screens, and your layout feels clean, not cluttered. Fast, intuitive experiences help customers stay focused on your products instead of bouncing to competitors.
If you’ve already implemented these updates, your homepage is positioned to capture attention and convert traffic during one of the biggest retail weeks of the year. If not, there’s still time for a few high-impact tweaks that can make all the difference.
Your homepage is your most valuable digital real estate, and these next few weeks, it should be working just as hard as you are.
Keep Learning
Read our latest insights on how to use last year’s data to shape your Green Wednesday marketing strategy in Turning Data into Decisions: Using Analytics for Green Wednesday Marketing Success. Learn how to identify peak shopping times, engineer better specials, and make smarter marketing moves backed by analytics.
Once Green Wednesday wraps, discover how to keep your new customers coming back in From Clicks to Cart: Turning Holiday Shoppers into Repeat Customers.