Memorial Day Dispensary Marketing: Why It Matters and How to Prepare

Memorial Day is known as a major retail holiday across industries—and it shouldn’t be any different for cannabis. Memorial Day dispensary marketing gives retailers a unique opportunity to capture increased traffic, engagement, and revenue during this high-intent shopping weekend. But success isn’t just about throwing up a few promotions. It’s about building the right systems to convert interest into action.

Let’s walk through why Memorial Day matters for cannabis retailers, what the data says about its impact, and how your dispensary can prepare effectively to take full advantage.

Why Memorial Day Is a Big Deal for Cannabis Dispensaries

Memorial Day signals the unofficial start of summer, bringing with it an increase in traffic and online activity.

Based on our 2024 data, the opportunity is clear:

• Total revenue across dispensary sites rose 10.16% over Memorial Day weekend (May 24–27, 2024) compared to an earlier May weekend.
• Sessions were up 17.21%, and engaged sessions per user increased 12.9%, indicating that customers weren’t just browsing—they were highly active.
• Organic Search traffic increased 17%, bringing a corresponding 18.72% boost in ecommerce revenue.
• Email campaigns worked too: email-driven revenue jumped 28.5%, showing that timely outreach pays off.

All signs point to a single takeaway: Memorial Day isn’t just another weekend. It’s a sales driver.

Memorial Day Specials Work—When You Plan Them Well

Discounts and promotions are a smart lever—but only when they’re backed by strategy.

The /specials page alone saw a 10.29% increase in revenue, and value per visitor jumped by over 20%, showing that the right deal in the right place makes a real difference.

Customers weren’t just clicking around either:

• Average time on specials pages increased 16.88%
• Items added to cart rose 13.25%
• Purchases went up 6.72%, with flower up 9.18% in revenue, and pre-rolls showing a 14.14% lift

If you want to capture this momentum, your specials need to be SEO-friendly, prominently placed, and easy to act on. Don’t hide your deals. Feature them across your homepage, emails, and product pages, and make sure they’re built into your ecommerce system—not just added last-minute. Your Memorial Day dispensary marketing only works when your promotions are visible and accessible where customers are already looking.

RRH customers have this built in with dedicated pages for every special and offer, helping bring in more traffic when people search for Memorial Day dispensary deals. Learn More about the Costly Consequences of Not Having Specials.

Don’t Forget to Update Your Google Business Profile (GBP)

You’d be surprised how many dispensaries still forget this: updating your GBP holiday hours matters.

When customers are searching “dispensary near me,” your Google Business Profile is one of the first things they’ll see. If it shows outdated or closed hours, you risk losing that sale.

Memorial Day weekend is prime time for out-of-town traffic and new customers. A simple GBP update ensures you show up accurately and builds trust with searchers.
Click Here to Learn how to update your Google Business Profile Hours.

Roll It All Together

Memorial Day dispensary marketing is an opportunity retailers shouldn’t overlook. The data shows clear spikes in traffic, engagement, and sales—but only if you’re prepared to meet the moment. That means:

• Planning and promoting data-driven specials
• Optimizing your website and GBP listing
• Reaching out with targeted emails and ensuring your pages are easy to navigate

Not a Rank Really High customer and want to see how your site stacks up for Memorial Day? Let’s talk.