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Case Study: How Redi Transformed Its Online Menu Into a Revenue Engine with Rank Really High and Surfside
In the increasingly competitive cannabis market, dispensaries face tight margins and rising customer acquisition costs. Redi, a forward-thinking cannabis dispensary, set out to enhance its online user experience, increase e-commerce ROI, and create new monetization opportunities on its website.
By leveraging the high-performing site architecture built and maintained by Rank Really High alongside the powerful ad monetization capabilities of Surfside Commerce Media, Redi successfully turned unused web real estate into a high-margin profit center. This joint strategy drove higher conversion rates, delivered measurable sales lifts for brand partners, and created a scalable revenue stream directly from Redi’s online menu.
The integration transformed Redi’s web environment from a passive menu into an active profit center. Onsite advertising delivered immediate value to both Redi and its featured brand partners:
+16% Online Sales Lift for sponsored brand partners featured on the menu.
+31% Increase in Add-to-Cart Actions, demonstrating higher shopper engagement and intent.
+10% Increase in Incremental Orders, expanding overall order frequency and revenue.
New High-Margin Revenue Stream: Redi generated supplemental ad revenue funded directly by wholesaler marketing spend.
Beyond direct ad dollars, the sponsored placements generated a powerful “halo effect.” Increased shopper engagement lifted overall site activity and e-commerce conversions across multiple categories, strengthening Redi’s relationships with top brand partners and wholesale suppliers.
Surfside’s on-site advertising is a terrific way to grow website ROI and elevate partnered brands’ product sales. Their team is knowledgeable, responsive, and dedicated to driving results.
Ryan Silve
GM: Redi
In an increasingly saturated cannabis market, dispensaries face thin margins and rising competition for online market share. Redi recognized two primary operational challenges on their digital storefront:
Underutilized Web Space: Prime digital real estate on their online menu was going unused—missing key opportunities to highlight strategic brand partners right when shoppers were ready to buy.
Personalization at Point of Purchase: Redi wanted to deliver a tailored shopping experience based on customer purchasing habits without adding friction, slowing down page loads, or hurting organic search rankings.
To overcome these obstacles, Redi needed a native solution that allowed wholesale brand partners to sponsor prominent menu placements without sacrificing website speed or user experience.
To turn Redi’s online menu into an active revenue engine, Rank Really High and Surfside built a unified retail media integration.
Rank Really High provided the underlying native website infrastructure, ensuring lightning-fast load times, flawless Core Web Vitals, and seamless mobile responsiveness. This high-performing foundation guaranteed that third-party ad placements served dynamically without degrading site performance or SEO value.
Through Surfside’s Commerce Media Platform, Redi served custom content, featured sponsored listings, and delivered prominent banner placements directly to active shoppers based on real-time intent and past purchasing behavior.
Brand partners gained direct access to feature their products at the online point of purchase. This gave wholesalers elevated visibility while turning Redi’s website traffic into supplemental, high-margin advertising revenue.
The collaboration established a scalable profit center directly within Redi’s online menu.
Beyond generating direct advertising revenue from brand sponsors, the program created a powerful halo effect across the store. The increased engagement lifted site-wide e-commerce conversions and overall sales across all categories—improving Redi’s relationships with wholesale brand partners and proving the value of digital retail media in cannabis retail.