Based on our 2025 4/20 Data Report, here’s what we saw:
Across hundreds of online dispensaries, the best performers had a strong 420 website strategy — and the ones who struggled shared common gaps in their digital experience.
If your 4/20 results fell short of expectations, you’re not alone. Now’s the time to refine your website strategy and get ready for your next big traffic surge.
3 Signs Your Digital Experience Fell Short
1. You saw traffic, but not conversions.
If your site brought in visitors but bounce rates were high or carts were abandoned, it’s a sign your homepage and specials weren’t doing enough heavy lifting.
2. Most of your success stayed in-store.
If online orders lagged behind your in-store activity, it points to missed e-commerce opportunities — either in user experience, promotions, or SEO visibility.
3. Customers couldn’t easily find you.
Search traffic dominated 4/20 again this year. If your dispensary wasn’t showing up in Google searches or didn’t have searchable 4/20 specials, you missed a major stream of shoppers.
3 Fixes Before Your Next Big Weekend
1. Optimize your homepage for promos.
More than half of shoppers enter through your homepage. Make sure you have banners, featured deals, and clear pathways to specials — not just a product grid.
2. Build SEO-ready landing pages.
Your seasonal promotions deserve dedicated pages with keyword-rich titles. 4/20, Green Wednesday, summer sales — every event should have its own page ready for Google.
3. Activate email and SMS early.
In our data, email and SMS traffic surged by over 120% on 4/20 weekend. Start building your lists now and use them heavily during major sales weekends.
Want the full breakdown?
Our 2025 4/20 Data Report is packed with real-world insights into what worked (and what didn’t) for dispensaries online — from traffic trends to top-selling categories.
