This past holiday season, something big happened at Rank Really High—and it didn’t happen by accident.
Across markets, brands, and customer bases, an overwhelming number of cannabis dispensary retail partners leaned all the way in on our Season Page Templates, turning Green Wednesday, Thanksgiving, Black Friday, and Cyber Monday into a coordinated, high-impact digital push. The result? Unified campaigns, cleaner customer journeys, and seasonal promotions that actually converted.
In short: our partners showed up, and they showed out.
Why Seasonal Pages Matter More Than Ever
Holiday shopping behavior in cannabis mirrors traditional retail in one important way: urgency drives action. Customers aren’t browsing casually on Green Wednesday or Black Friday—they’re hunting for deals, fast access, and clarity. Seasonal pages give dispensaries a dedicated, SEO-friendly destination built specifically for that mindset.
Instead of burying holiday promotions inside menus or rotating banners, our Season Page Templates centralize everything:
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Holiday-specific messaging
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Curated product categories
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Promotional callouts
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Clear paths to purchase
When traffic spikes, clarity wins. These pages were designed to remove friction when it matters most.
Massive Partner Participation, One Cohesive Strategy
What stood out this year wasn’t just adoption—it was scale.
Dispensaries across multiple states, store sizes, and brand identities launched Season Pages that aligned around the same core holidays while still feeling fully customized. From bold “Danks Giving Is Here” campaigns to Green Wednesday deal hubs and Cyber Monday close-out pages, partners took the framework and made it their own.
Some leaned into humor. Others emphasized premium deals or product depth. All of them benefited from a proven structure built to guide shoppers from landing to checkout without distractions.
That level of participation doesn’t happen unless the value is obvious.
Designed for Shoppers, Built for Performance
Every Season Page followed a performance-first philosophy:
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Holiday hero sections that immediately anchored the moment
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Category-driven shopping tiles (Flower, Pre-Rolls, Edibles, Vapes, Exclusives)
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Promotion-ready product grids that highlighted deals without overwhelming users
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Mobile-optimized layouts, because holiday shopping happens on phones
These weren’t “set it and forget it” landing pages. They were living retail experiences, updated throughout the holiday stretch to reflect changing promos, inventory, and urgency.
And yes—Google noticed.
SEO + Conversion = Real Results
Seasonal intent is incredibly powerful for search. When dispensaries published pages specifically aligned to Green Wednesday, Black Friday, and Cyber Monday, they weren’t just marketing to existing customers—they were capturing high-intent local search traffic at the exact moment consumers were ready to buy.
That’s the Rank Really High difference: pages built not just to look good, but to rank, convert, and scale during competitive windows.
Holiday traffic is expensive to waste. Our partners didn’t.
A Blueprint for What’s Next
This season proved something important: when dispensaries are given the right tools, they’ll use them—creatively and aggressively.
The success of these Season Pages has already reshaped how many partners think about future campaigns. Holidays aren’t one-off promotions anymore. They’re planned, repeatable revenue moments with dedicated infrastructure behind them.
Green Wednesday. Thanksgiving. Black Friday. Cyber Monday.
Different holidays. One clear takeaway.
When the industry rallies around smart systems, everybody wins.
And this season? Our partners made that crystal clear.